How Do Colors Affect Purchases? [Infographic]

By Robert Hacala · Leave a Comment · In Infographics, Perception

Here is a post from a blog I love to read: KISSmetrics. This infographic touches on color psychology for marketing and branding, and the influence it has on consumer purchasing behaviors. Please click the image to see a larger version.

You can view the original post on KISSmetrics here: How do colors affect purchases?

“For retailers, shopping is the art of persuasion. Though there are many factors that influence how and what consumers buy. However, a great deal is decided by visual cues, the strongest and most persuasive being color. When marketing new products it is crucial to consider that consumers place visual appearance and color above other factors such as sound, smell and texture.”