HTML5 Website Design

Written by Sarah Smith

If you run a small business, you will need a decent website with all the information your clients and visitors want. If you don’t host a site, not only will you frustrate your current customers, but you will also struggle to find new ones. However, while you need a site, you don’t want to throw up a boring and predictable one that looks like the rest. With these five web design tips, you can impress your visitors and convert them into customers.

1. Keep important pages one click away

Often, when landing on a site, a visitor will want to access something quickly. Plenty of people will head to your site to look for your contact information, operation hours, or information on one of your products or services. When they can’t find a page quickly, plenty of clients will grow frustrated. At minimum, you will waste their time. On the other hand, if they never find what they are looking for, you may lose the client permanently. For this reason, you need header and footer links for all the important pages. Then, when finding what they want quickly, your clients will stick around.

2. Open links in new windows or tabs

If you want to provide an external link to your visitors, you should force the pages to load in a new window. Otherwise, if your visitor clicks a link for more information, he or she will probably never return. Remember, web users are finicky; they will easily forget about your site if they click on an external link.

3. Remember mobile and tablet visitors

While web design is fun and you want to use your creative mind, you don’t want to try too hard. No, if you create a graphic-intense site with videos, large images, and audio, you will displease visitors on old computers and smartphones. Instead, look at other major websites such as Google and Amazon. You will see that simple is the best way to go. The truth is, you need to concentrate on content. If you provide quality content, not only will your visitors turn into customers, but you will also help your SEO status, as Google and the leading search engines value interesting, compelling, and unique information. This post from Orange Digital goes into mobile and responsive designs a bit deeper.

4. Think of readers with poor eyesight

While crazy or unique graphics and fonts may look cool to you, your visitors may not appreciate them as much. Think about it, if a visitor with bad eyesight lands on a page with intense graphics, he or she may grow frustrated and leave. To avoid alienating your clients, opt for a simple approach.

5. Test out your code

Finally, if you want to run a decent site that loads correctly in all browsers and operating systems, you will want to ensure the code is clean and free of errors. Furthermore, with clean code, you can rise in the SEO results as your pages will render properly and the search engine bots will not struggle to crawl the entire site. With a markup validation service, you can check your web documents and find any errors, major or minor. If you encounter any, fix them and test the site again. Once fixed, you can rest easy, and not worry about this issue in the future.

With these five web design tips, you can build the ideal website for your small business, so that your customers keep coming back.

This post was written by Sarah, a digital marketer, amateur web designer, and writer.

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3 Responses to 5 Web Design Tips That Keep Customers Coming Back

  1. Johnd73 says:

    Happy to become one of several customer for this wonder inspiring site.

  2. Tip #5 is definitely one of the most important ones. You can have a pretty site but if it doesn’t do what it’s supposed to, there’s no point. Checking your code is crucial. I would even suggest learning some coding basics, it would never hurt to. Thanks for sharing!

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